Luxury Frangance, Retail

Wejdan Perfumes

Digital Marketing, Branding, and web Development

Wejdan Perfumes is a Qatar-based luxury fragrance brand that blends the elegance of modern perfumery with deep Arabic heritage. The goal was to elevate the brand’s digital presence and visual storytelling to match its premium positioning in a highly competitive fragrance market.

  • APPROACH

    I led the creative direction for all digital marketing and brand visuals, focusing on emotional storytelling and sensory appeal. Through a mix of campaign art direction, photography, and refined digital assets, I built a cohesive online identity that reflected Wejdan’s signature sophistication. The visuals emphasised the artistry of scent — pairing warm, evocative imagery with modern minimalism to resonate with both loyal customers and new audiences.

  • IMPACT

    The refreshed digital presence increased brand visibility and audience engagement across online platforms. Through cohesive storytelling and elevated visuals, Wejdan Perfumes strengthened its emotional connection with customers, reinforcing its reputation as a leading name in Qatar’s luxury fragrance market.

  • DELIVERABLES

    • Campaign Visuals – Concept development and creative direction for digital and social campaigns
    • Photography Art Direction – Product and lifestyle imagery showcasing brand luxury and craftsmanship
    • Social Media Marketing – Content planning and design templates for consistent online branding
    • Digital Advertising – Targeted visuals for performance-driven campaigns and brand awareness
    • Brand Collateral – Refinement of packaging and visual language for cross-platform consistency

  • APPROACH

    I led the creative direction for all digital marketing and brand visuals, focusing on emotional storytelling and sensory appeal. Through a mix of campaign art direction, photography, and refined digital assets, I built a cohesive online identity that reflected Wejdan’s signature sophistication. The visuals emphasised the artistry of scent — pairing warm, evocative imagery with modern minimalism to resonate with both loyal customers and new audiences.

  • IMPACT

    The refreshed digital presence increased brand visibility and audience engagement across online platforms. Through cohesive storytelling and elevated visuals, Wejdan Perfumes strengthened its emotional connection with customers, reinforcing its reputation as a leading name in Qatar’s luxury fragrance market.

  • DELIVERABLES

    • Campaign Visuals – Concept development and creative direction for digital and social campaigns
    • Photography Art Direction – Product and lifestyle imagery showcasing brand luxury and craftsmanship
    • Social Media Marketing – Content planning and design templates for consistent online branding
    • Digital Advertising – Targeted visuals for performance-driven campaigns and brand awareness
    • Brand Collateral – Refinement of packaging and visual language for cross-platform consistency