Being part of the in-house marketing team to create a cohesive design system that spanned both digital and physical touchpoints. From elegant menus and promotional materials to engaging social media content, every asset was designed to embody Sasso’s sophistication and culinary artistry.

I also supported digital marketing efforts by designing newsletters and optimising web and social visuals, ensuring a seamless brand experience across all platforms.

The updated brand system positioned Sasso as a premium dining experience, balancing refinement with warmth. Social engagement grew through cohesive campaigns, while the visual storytelling across print and digital channels strengthened the restaurant’s identity and connection with its audience.

• Restaurant Menus & Print Collateral – Elegant layouts for menus, brochures, and takeaway materials
• Key Visuals & Promotional Campaigns – Assets for seasonal offers, events, and brand storytelling
• Social Media Creative – Tailored graphics and curated imagery for Instagram and Facebook engagement
• Email Marketing Templates – Branded newsletters for loyalty and guest retention
• Photography & Retouching – Food, ambience, and lifestyle imagery for marketing use
• Website Visual Support – Enhancements to layout and user experience for consistency with brand tone
• Custom Brand Templates – Scalable systems to ensure cohesive design across all platforms
• Performance & Growth Reports – Insights on campaign success, engagement, and brand visibility