Food & Beverage / Café

NOIR Café

Web Developer & Graphic Designer / Digital Marketing Specialist

NOIR Café needed a versatile brand presence that captured its modern, community-focused identity while staying aligned with its sibling brand, NOIR Chocolatier. The café’s branding had to feel fresh and inviting while retaining a sense of elegance and quality.

  • APPROACH

    I worked closely with the marketing and operations teams to produce both in-store and digital touchpoints. From menus and signage to seasonal campaigns, the café’s identity was expressed through warm, approachable visuals with a consistent premium undertone.

  • IMPACT

    The cohesive system ensured NOIR Café stood out as a modern, stylish destination, building community loyalty while aligning seamlessly with the NOIR master brand.

  • DELIVERABLES

    • Menu Systems – Dine-in menus, takeaway flyers, digital menu boards, and seasonal inserts
    • In-Store Branding – Table tents, coffee cup sleeves, pastry labels, and counter signage
    • Promotional Campaigns – New drink launches, seasonal offers, and happy hour promotions
    • Social Media Content – Grid templates, motion posts, Instagram reels, and café lifestyle photography
    • Email Campaigns – Branded newsletters featuring new launches, events, and loyalty perks
    • Community Engagement Kits – Posters and invites for workshops, events, and collaborations
    • Advertising Assets – Mall posters, print ads, and campus distribution flyers
    • Staff Tools – Editable design kits for daily offers and event updates

  • APPROACH

    I worked closely with the marketing and operations teams to produce both in-store and digital touchpoints. From menus and signage to seasonal campaigns, the café’s identity was expressed through warm, approachable visuals with a consistent premium undertone.

  • IMPACT

    The cohesive system ensured NOIR Café stood out as a modern, stylish destination, building community loyalty while aligning seamlessly with the NOIR master brand.

  • DELIVERABLES

    • Menu Systems – Dine-in menus, takeaway flyers, digital menu boards, and seasonal inserts
    • In-Store Branding – Table tents, coffee cup sleeves, pastry labels, and counter signage
    • Promotional Campaigns – New drink launches, seasonal offers, and happy hour promotions
    • Social Media Content – Grid templates, motion posts, Instagram reels, and café lifestyle photography
    • Email Campaigns – Branded newsletters featuring new launches, events, and loyalty perks
    • Community Engagement Kits – Posters and invites for workshops, events, and collaborations
    • Advertising Assets – Mall posters, print ads, and campus distribution flyers
    • Staff Tools – Editable design kits for daily offers and event updates